Hi Crafties
As a Flavour Chemist - the science side of flavour generally takes into consideration three different sensory sensations.
When beer or food is taken into the mouth, smell or odour is firstly perceived via the nose during normal “orthonasal” olfaction. This is followed by swallowing whereby flavour is perceived via “retronasal” olfaction. Some aroma chemicals also interact with the trigeminal nerve endings of the olfactory system to produce a sensory perception that is a mixture of odour and trigeminal stimulation (such as acetic acid). Therefore, flavour is often a complex perception that integrates three different sensory systems: odour, taste and the chemosensory receptors responsible for hot, cool, dry, irritant or pungent etc.
To demonstrate this very easily - take a jelly baby or a piece of chocolate for example and start eating/chewing but for the first 10 seconds hold your nose. Once you have chewed up the sweet well - let go of your nose and you will experience the importance of aroma on the foods and drinks we all enjoy.
You will experience quite an explosion of flavour
It's a very very interesting science
