Just fininshed my 3rd AG yesterday. Grain volume was over 6kg, so a big beer! Thought i'd done everthing right this time (learning from the threads on this site) when blow me if i didn't see something new on the brewday threads, PH
Now, i live in a hard water area so decided to use bottled water. The PH on the bottle was 7.4, seemed OK to me

Then i saw on the thread that you should be aiming for a mash PH of 5.4ish
How important is this and what are the effects on getting it wrong?