I think you have struck lucky, yes.Horatio wrote:Jeez! That's crazy! To be honest the prices you are saying is what I have heard on here before. We must just have struck lucky? It may all go tits up soon but I can't see why they would pay more now and not want to later. Is it because I only sell to independent freehouses? I'm really inexperienced at this so only have what I'm doing to gauge things by?
Having said that there is also an economy of scale thing at work too maybe.
A good number of breweries offer discounts on multiple firkins on the same order. Often only amounting to a couple of quid per cask but enough of an incentive to the publican. I am guessing (no experience of pin price versus firkin price) that a similar thing happens when a publican is offered a firkin instead of a pin... I would imagine they will be looking for a quantity discount and not be so keen to pay double your pin price.
Having said that... I hope I am wrong and they pay you what it is worth!! It sounds fantastic Horatio and truly hope it lasts and spreads across the country a bit more.
I know that some tied houses pay upto £130 for a firkin from their authorised supplier or pubco whilst the freehouse next door will be buying the same firkin of ale for £65 direct from the brewery.
The prices I and others have quoted you previously are the prices paid by freehouses with no ties.
Prices to tied houses are fixed by the brewery or pubco they are tied to and are significantly higher than the normal price to trade.
Another nuts example...
Robinsons tied pub a few doors up from freehouse.
Tied pub £140 a cask for a Robinsons bitter.
Freehouse £70 a cask for the same Robinsons Bitter.
I am told by a tied landlord that it comes down to the fact that the pubco or brewery charge a lower rent for the premises but restrict the landlord to paying a higher price for their beer which they can only get from them. One of the reasons that many tied pubs and pubco pubs are closing down.