Gelatine won't cure or prevent chill haze. Gelatine will drag down the yeast but not affect the polyphenols that cause chill hazes. Also, as Graham Wheeler points out in his books with Gelatine straight into the bottles you can get 'fluffy bottoms'

A really effective chill haze preventer is PVPP - in Australia we get it in the form of Polyclar. I get mine from Craftbrewer
http://www.craftbrewer.com.au/shop/details.asp?PID=726
who deliver worldwide (no affiliation) but I expect UK suppliers would have similar products. I've never used it in the bottle, it's recommended to be thoroughly mixed with a small quantity of water and put into cold conditioning beer, e.g. at the end of the lagering process. Works great. See my avatar
