The Rev. James
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alexlark
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Re: The Rev. James
Dean, did you get anywhere with this after or try out your recipies?
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dean_wales
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Re: The Rev. James
I never got the reply and so my enthusiasm dipped. Maybe it was because I got his name wrong 
Anyway I am still midway through redoing the brewery so wont get a chance until the summer probably. I also want to use fresh ingredients.
I had a bottle of the Rev over Christmas and was sure the liquorice/treacle taste was there. So I am confident!
Go forth chaps and do some tests and post back...
Dean.
Anyway I am still midway through redoing the brewery so wont get a chance until the summer probably. I also want to use fresh ingredients.
I had a bottle of the Rev over Christmas and was sure the liquorice/treacle taste was there. So I am confident!
Go forth chaps and do some tests and post back...
Dean.
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alexlark
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Re: The Rev. James
That's a shame. I'm sure we can get something pretty close. I've made a note of this thread and will be brewing something in the coming months. Good luck with the brewery build dean!
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dean_wales
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Re: The Rev. James
Just thought that I would add the following to this thread (taken from http://beertoday.co.uk/makeover-and-new ... james-0415)
Brains head brewer, Bill Dobson, with the new look Rev James.
SA Brain & Co has unveiled a new look for one of its best loved beers, The Rev James. The beer, which has been a favourite in pubs for more than 20 years, now sports a contemporary look designed to attract a new generation of beer drinkers.
Based on an original recipe from 1885, the signature taste of The Rev James has also been used to create two new variations. The Rev James Gold and The Rev James Rye are being launched to coincide with the rebrand. Available in pubs from May, the new brand and variants have been developed working alongside new and existing Rev James drinkers.
Melanie Murgatroyd, brand marketing manager for Brains, said: “The Rev James has been popular with our customers for years. We haven’t changed the original recipe but we wanted to make sure the branding better reflected the change in the ale market.
“Throughout the process we wanted to retain the loyalty of our current Rev James drinkers while also attracting new drinkers with a more contemporary design and different variants.”
The two new variants will be based on the taste profile of the Original. The Rev James Gold is a lighter variant than the Original, combining Buckleys yeast and cara malt to create a lighter ale. The Rev James Rye is a richer, darker, but hoppy ale using rye crystal malt.
Brains head brewer for the last eight years, Bill Dobson, was responsible for creating the new variants. He said: “The Original Rev James has a warm, rich taste with a smooth, unexpected clean finish. It is full of character, while at the same time it is not too overpowering.
“The two new variants use the same exclusive Buckleys yeast strain to create two new beers inspired by the Original beer, but each delivering their own characteristic taste.
“The Rev. James Gold is a 4.1% golden ale which has the crispness that you would expect from that type of beer, but by using cara malt retains the richness and depth. Using a blend of US and Australian hops, it is fruity, refreshing and mellow, making it ideal for a summer evening.
“In contrast, The Rev James Rye is a darker 4.3% rye ale using rye crystal malt to add a richer taste and depth of flavour. A blend of US hops provide flavours of citrus and spice with a dry bitter finish.”
Brains head brewer, Bill Dobson, with the new look Rev James.
SA Brain & Co has unveiled a new look for one of its best loved beers, The Rev James. The beer, which has been a favourite in pubs for more than 20 years, now sports a contemporary look designed to attract a new generation of beer drinkers.
Based on an original recipe from 1885, the signature taste of The Rev James has also been used to create two new variations. The Rev James Gold and The Rev James Rye are being launched to coincide with the rebrand. Available in pubs from May, the new brand and variants have been developed working alongside new and existing Rev James drinkers.
Melanie Murgatroyd, brand marketing manager for Brains, said: “The Rev James has been popular with our customers for years. We haven’t changed the original recipe but we wanted to make sure the branding better reflected the change in the ale market.
“Throughout the process we wanted to retain the loyalty of our current Rev James drinkers while also attracting new drinkers with a more contemporary design and different variants.”
The two new variants will be based on the taste profile of the Original. The Rev James Gold is a lighter variant than the Original, combining Buckleys yeast and cara malt to create a lighter ale. The Rev James Rye is a richer, darker, but hoppy ale using rye crystal malt.
Brains head brewer for the last eight years, Bill Dobson, was responsible for creating the new variants. He said: “The Original Rev James has a warm, rich taste with a smooth, unexpected clean finish. It is full of character, while at the same time it is not too overpowering.
“The two new variants use the same exclusive Buckleys yeast strain to create two new beers inspired by the Original beer, but each delivering their own characteristic taste.
“The Rev. James Gold is a 4.1% golden ale which has the crispness that you would expect from that type of beer, but by using cara malt retains the richness and depth. Using a blend of US and Australian hops, it is fruity, refreshing and mellow, making it ideal for a summer evening.
“In contrast, The Rev James Rye is a darker 4.3% rye ale using rye crystal malt to add a richer taste and depth of flavour. A blend of US hops provide flavours of citrus and spice with a dry bitter finish.”
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alexlark
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Re: The Rev. James
Interesting. The Rev. James gold sounds nice. Brains are obviously cashing in by using the branding and yeast of a loved classic and pairing it with new world hops.
I was in a Sizzler restaurant yesterday and noticed they are now stocking bottled Nevada. I've also noticed lately a few other chains stocking a hoppy APA of some kind.
I was in a Sizzler restaurant yesterday and noticed they are now stocking bottled Nevada. I've also noticed lately a few other chains stocking a hoppy APA of some kind.