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Pedigree amber ale

Posted: Mon Apr 19, 2021 4:59 pm
by mikenotts
Hi all,

Waiting for my second jab (4.29 weeks, add 14 days for it to kick in) and I've decided to stay semi-pissed until then: been hiding away since 03/20 (vulnerable category, retired) but been recently sticking my snout out and sniffing the air. A local Asian shop sells pedigree amber ale (4.5%) which is a new one on me; it (the beer, not the shop) caters mainly for the "passing average-£1.50-a-visit-trade" so my "order-me-24-cans-of-this-stuff" has gone down well (ditto and in tandem - trays of Guinness). Oh and this shop is large, not a corner shop - I think its a franchise? - so if I go at the right time, there is no-one there.

I have a fridge full of frozen veg and a wall of tinned food so I can last out with top-ups from these guys - oh, and its very nice beer (and 4.5%, more than I like for a session beer - all beers are session beers to me me now - I prefer around 3.8 - but it is a good beer).

cheers and stay safe until we are all safe!

Re: Pedigree amber ale

Posted: Mon Apr 19, 2021 5:03 pm
by mikenotts
my post - when i wrote the shop not the beer, i meant the beer not the shop (trying to get this right before i fall over)

Re: Pedigree amber ale

Posted: Mon Apr 19, 2021 5:28 pm
by vacant
Your post might appear to be total gibberish to many, but as I have spent the day downing homebrew in the sunshine whilst listening to my "trippin'" playlist ... it all makes perfect sense to me. (retired but forced to risk Covid looking after a 16 month old grandson 2 days per week) :D

Re: Pedigree amber ale

Posted: Mon Apr 19, 2021 6:07 pm
by f00b4r

Re: Pedigree amber ale

Posted: Mon Apr 19, 2021 10:24 pm
by Meatymc
The beers being re-branded are Burton Bitter, Pedigree, Old Empire and Oyster Stout.

Marston’s marketing manager Lee Williams says: “In this day and age, in terms of what is happening in the market, our branding has not been good enough. We need to recapture the consumer.”

Jesus!

Re: Pedigree amber ale

Posted: Tue Apr 20, 2021 12:24 am
by themadhippy
our branding has not been good enough. We need to recapture the consumer.”
How about you reintroduce the slightly sulphurous taste that made pedigree so distinctive ,todays offering is bland piss water.

Re: Pedigree amber ale

Posted: Tue Apr 20, 2021 6:43 am
by IPA
vacant wrote:
Mon Apr 19, 2021 5:28 pm
(retired but forced to risk Covid looking after a 16 month old grandson 2 days per week) :D
Good reason to be living a 1000 km from ours =D> =D>

Re: Pedigree amber ale

Posted: Tue Apr 20, 2021 6:42 pm
by MashBag
themadhippy wrote:
Tue Apr 20, 2021 12:24 am
our branding has not been good enough. We need to recapture the consumer.”
How about you reintroduce the slightly sulphurous taste that made pedigree so distinctive ,todays offering is bland piss water.
Tbh. Most commercial beer is bland piss water, the price you pay for brewing your own

Re: Pedigree amber ale

Posted: Wed Apr 21, 2021 11:35 am
by Meatymc
MashBag wrote:
Tue Apr 20, 2021 6:42 pm
Tbh. Most commercial beer is bland piss water, the price you pay for brewing your own
=D> =D> =D>