Hi Duncan,
I would be interested to read the outcome of this interesting project. Perhaps you could post it on the forum. Is this research of a business studies or science nature? For example I’d like to understand the demographics of the home brewing market a bit more! While I know many, many women who love a decent pint of craft beer, I can’t recall having ever met a female homebrewer. I appreciate there is something very male about tinkering around in sheds and then combined with the end product… beer! It’s easy to understand why more men than women get involved!
Also, I would be interested to know if the background of homebrewers is more likely to be technical; scientists and engineers! Furthermore, how does this breakdown for kit vs all grain brewing. Not that it is necessary to take a highly technical approach, since software will do all the recipe adjustments and calculations these days in any case! But I would have thought that for example biochemists would be naturally drawn to this type of hobby!
A few pointers on your survey. While it was well crafted in the main, I thought a few of the blanket star rating questions didn’t make a lot of sense. For example, durability … marks out of 10! Well it’s horses for courses isn’t it! For some of the important bits of kit such as mash tun brew kettle, you’d be willing to pay a decent amount for and get decent kit that holds its heat / holds its form respectively! But for plastic containers and other bits and bobs often you may as well get the cheapest because there is no good reason not to!
With surveys and statistics as a whole, yes or no answers, while they are useful in terms of arguing conclusions, surveys have to be designed with a lot of care in order to generate a meaningful outcome.
This article I read a few days ago in the guardian sums it up perfectly:
http://www.theguardian.com/science/brai ... e-your-own
I hope this work goes well. Good luck with the write up!